Advertising device



(No Model.)

T. W. LIPPINOOTT.

ADVERTISING DEVICE.

N0."356,4O8. Patented Jan. 18, 1887.

UNITED STATES PATENT OFFICE.

THOMAS W. LIPPINOOTT, OF ROCKFORD, ILLINOIS, ASSIGNOR OF ONE-HALF TO WILLIAM T. RANDALL, OF BELOIT, WVISOONSIN.

ADVE-RTISING DEVICE.

SPECIFICATION forming part of Letters Patent No. 356,408,-dated January 18, 1857.

Application filed August 4, 1886. Serial No. 210,026. (No model.)

To all whom it may concern:

Be it known that I, THOMAS W. LIPPIN- GOTT, of Rockford, county of Winnebago, and State of Illinois, have invented certain Improvements in Advertising Devices, of which the following is a specification.

My said improvements will be hereinafter fully described with reference to the accompanying drawings, in which- Figure 1 represents a front view of my whole device, showing the support for the rod B, and that rod itself, partly in section; Fig. 3, a transverse section of the same rod and the card A; Fig. 2, a detail view of the pin 0; and Fig. 4, an elevation of the blank card cut in the form required out of a sheet of the material of which the card is made, in readiness to receive the printing, as it is shown in Fig. 1.

The rod B is preferably made of some light wood--such as ash or birch-and the pin 0 may be made of iron, steel, or other suitable metal, and provided with an enlargement or collar, 6, near its long center, and both of its ends should be tapered from the collar outward, in order to facilitate the driving of one end into a suitable support, S, and the other into the end lengthwise of the rod B, as it is shown to be in Fig. 1. As a support, S, a telephone-pole, a tree, stump, a wall, a fence, or any other tangible thing may be made available, provided, always, that the same may be in a suitable place and position for the display to view of the advertising-card when attached, as hereinafter described, to its rod B.

In order to attach the card A to the rod, the latter is slitted, by'means of a saw or other suitable tool, vertically and for a sufficient distance between its two ends, and then the upper edge of the card is inserted through the slit so made, and pins 12 driven horizontally through the rod and card, as shown in Fig. 1, and thus the card is clamped and held in place.

In case of a picture of different form and requiring a different means of suspension, any proper form of clamp or fastening may be used that is well adapted to that purpose.

The advertising-card A may be made of sheets of a suitable metal, or, preferably, of card-board, and may be cut by means of suitable die, at one operation, into such suitable shape or configuration as shall properly conform to the outlines of the picture, which should be of such anature--the more grotesque the betterrepresenting anything animate or inanimate, real or imaginary, best calculated to arrest the attention and secure the examination of persons passing in view of the same; and the advertising cards may have such words, signs, or symbols printed, stenciled, or lithographed upon them, on one or both sides thereof, as will indicate to the beholder passing either way upon a street or road the kind and character of goods and commodities advertised, as well as where and from whom they can be bought.

In Fig. 1 is shown the figure of a very short and fat man suspended from the rod B by his hands, face to the front, a proper blank space being left on the breast and belly for the printing, &c., while in Fig. 4 is shown the blank card cut into the same form or outline upon which the words, signs, or symbols are to be printed, stenciled, or lithographed.

Now, it will be observed that these cards A may be made of card-board, for instance, and stenciled, printed, or lithographed, may be manufactured in large quantities with cheapness and quickness, and as to cheapness and quickness the same may be said of the rods B, as well as of the pin 0, the rods B having the ends next the supports square, as shown, so that if the supports present a plane face the outer edges of the rods will present square shoulders to the same, and thus force therods to stand out perpendicularly to such supports, so that the weight of the rods B and the cards A will exert but a slight strain upon the pins 0, the rods being armed with pins, and the cards may be kept in quantities on hand by the advertiser, and, when required to be put up in any particular locality, put up by him with great facility, he being either on foot or horseback, by driving the little pins into the supports by striking slight blows against the outer end of the rod with a little hammer or mallet; and in the same way, where any of the rods are torn down by the winds, or otherwise, they may be quickly replaced by others. It is further obvious that, as no paste or other substance that is sticky or offensive to sight or smell is used, the card may be mounted upon very many objects and in very many places where ordinary handbills would be objectionable, and not therefore allowed, or where the conformation of the wall or object to which it is attached would not admit of pasting up an advertisement; and it is obvious, moreover, that my device may be at any time instantly removed without leaving behind any unsightly marks or remains, as a pastedup advertisement usually does.

Furthermore, my advertising device, after having done duty in one place for one day, may on the next, without difficulty, be put up in another place, or be put up at night in one place and indoors, or out of doors in daylight in another, or vice versa.

The thin collars on the little pins 0 serve merely to keep the pins from entering farther into the rods while the pins are being driven into the supports S.

It is obvious that in putting the picture, the

words, signs, or symbols on the card by stenoiling right and left plates would be neces' sary for doing the two sides of it, just as it would be in the case of printing or lithographing.

The object of my invention is not by any means to compete with or to replace such handpainted and securelyhung swinging signs as have been in use for ages to designate the oflices and places of business of professional men and others, but, on the contrary, to furnish the public such advertisements as cannot have a signal success unless the devices of which they are composed can be produced in great numbers, put up with great dispatch in all available public places, and at the same time with the least possible cost in time and money.

The rod B and pin 0, before described, and cards A, by means of the priuters forms, the lithographers stones, or the stencil-plates, made right and left, so that the figures on both sides will conform to the general outline of the cards, (which may be cutby die or stamps,) all contribute to accomplish my said object.

What I claim as new and of my own invention is 1. The combination of the rod B, having a suitable vertical slot therein for the insertion and clamping therein of the upper edge of the card A, and provided with the pin 0, having collar e, and tapered outwardly from said collar, and the described card A, suspended from and attached to said rod B, substantially as and for the purpose described.

2. The combination of the rod B, having a suitable vertical slot therein between its two ends for the upper edge of the card A, and provided with pin 0, having collar 6, and tapered outwardly from said collar and the described card. A suspended from said rod, substantially as described, said card having upon its two faces reversed duplicates of some grotesque or attractive figure, as a picture of something animate or inanimate, real or imaginary, and cut into such shape that the general outlines of the card and the picture shall be the same, and such card having also such letters, words, or symbols, the quantities of and places where are to be had certain con1- modities or services advertised, substantially as described.

3. The described rod B, having a suitable vertical slot therein for the upper edge of card A, the pin 0, provided with the collar e, and having both ends tapered outwardly therefrom, in combination with any suitable support adapted to suspend the card, substantially as described.

THOMAS w. LIPPINOOTT.

\Vituesses:

R. E. BREED, Tnos. A. HILL. 

